One of the aspects we wanted to evaluate at the Hannover Fair was if it is still a promising environment to develop new business contacts, especially regarding the exposition at the subcontracting pavilions.
Of course, the new technologies and the Industry 4.0 were the exposition highlight, but I could observe and discuss with exhibitors from different countries that exposing at the Hannover Fair is still a good investment, not only as an institutional action to welcome current customers coming to the show, but also as an opportunity to know new potential customers.
When discussing this with some German Casting exhibitors, I could realize that
German companies continue to boast self-esteem, believing in market abundance.
According to some companies, the Hannover Fair still provides good results and new customers are won each year.
When discussing with some of them about the return they have exposing at the fair, several have stated that, over the years, investment has brought returns, as one of them declared:
“A client I won last year paid for previous editions, this exhibition and will compensate the next year investment.”
As a sales manager for a foundry company told me:
“The Hannover Fair is still a good investment. It is not possible that 6,500 exhibitors are mistaken to participate every year.”
The presence in the sub-contracting pavilions (03,04,05 and 06) of collective booths from several countries, both European and Asian (traditional exhibitors such as China) and new players (India, Pakistan) shows that the fair continues to be attractive for search and interaction with new potential customers.
I also had the opportunity to talk to companies that were making their debut at the fair, such as a foundry company from Pakistan and one from Tunisia.
Both companies have a production profile (Equipment, capacity) and customers similar to some ABIFA associated Brazilian foundries, including common customers of the chain of heavy vehicles, agricultural line, etc.
They were present with collective booths, which in some cases are financed by companies in a collaborative way, without government incentives.
They believe that in some years they will be able to be consolidated as suppliers in the European market.
WILSON TAKADA JUNIOR